Standard Placement
|
Code |
Size |
Location |
1000 exposures |
per week |
per day* |
|
Main Page |
|
main/top/234-60/s |
234x60 |
Top banner |
18 |
400 |
90 |
|
main/top/640-40/s |
640x40 |
Top banner, above the "Financial News" headlines |
20 |
600 |
100 |
|
main/top/120-600/s |
120x600 |
Top banner, left of the information column |
20 |
600 |
100 |
|
main/mid/640-40/s |
640x40 |
Middle banner below the "Financial News" headlines |
20 |
600 |
100 |
|
main/mid/468-60/html |
468x60 |
Middle text column below the "Financial News" headlines |
18 |
400 |
90 |
|
main/mid/234-60/s |
234x60 |
Middle banner, below the "Financial News" headlines |
18 |
400 |
90 |
|
main/mid/125-125/s |
125x125 |
Middle banner, left of the information column |
8 |
200 |
60 |
|
main/mid/468-60/s |
468x60 |
Middle banner, below the "Comments" headlines |
10 |
300 |
60 |
|
main/bot/257-75/s |
257x75 |
Bottom banner, right of the information column |
6 |
200 |
n/a |
|
main/bot/468-60/s |
468x60 |
Bottom banner |
4 |
100 |
n/a |
|
main/bot/234-60/s |
234х60 |
Bottom banner |
4 |
100 |
n/a |
|
Internal Page (News and Comments) |
|
sec/top/234-60/s |
234x60 |
Top banner |
10 |
400 |
90 |
|
sec/top/600-60/s |
600x60 |
Top banner, above the "News and Comments" headlines |
14 |
500 |
90 |
|
sec/top/120-300/s |
120x300 |
Top banner, left of the information column |
10 |
450 |
90 |
|
sec/mid/468-60/html |
468x60 |
Middle text column below the "Financial News" headlines |
10 |
400 |
90 |
|
sec/mid/125-125/s |
125x125 |
Middle banner, left of the information column |
6 |
200 |
60 |
|
sec/mid/468-60/s |
468x60 |
Middle banner, below the "Special reports" headlines |
10 |
400 |
90 |
|
sec/mid/120-240/s |
124x240 |
Middle banner, right of the information column |
10 |
400 |
90 |
|
sec/bot/640-40/s |
640x40 |
Bottom banner, below the "Daily Summary" headlines |
10 |
400 |
90 |
|
sec/bot/125-125/s |
125x125 |
Bottom banner |
4 |
100 |
n/a |
|
sec/bot/120-240/s |
120x240 |
Bottom banner |
4 |
100 |
n/a |
|
Internal Pages (placement in one of the subsections (see Targeting – Internal Pages) |
|
sec/top/234-60/s |
234x60 |
Top banner |
12 |
200 |
n/a |
|
sec/top/120-600/s |
120x600 |
Top banner, left of the information column |
14 |
350 |
n/a |
|
sec/mid/125-125/s |
125x125 |
Middle banner, of the information column |
8 |
100 |
n/a |
|
sec/mid/468-60/s |
468x60 |
Middle banner |
12 |
200 |
n/a |
|
sec/mid/234-60/s |
234x60 |
Middle banner |
12 |
200 |
n/a |
|
sec/bot/234-60/s |
234x60 |
Bottom banner |
n/a |
n/a |
n/a |
|
sec/bot/468-60/s |
234x60 |
Bottom banner |
n/a |
n/a |
n/a |
|
sec/bot/125-125/s |
125x125 |
Bottom banner |
n/a |
n/a |
n/a |
Exclusive (Sponsor) Placement
|
Code |
Size |
Location |
per week* |
per month** |
|
main/top/600-60/s |
600x60 |
Top banner, main page |
660 |
call |
|
main/top/468-60/s |
468x60 |
Top banner, above the "Financial News" headlines |
500 |
call |
|
main/top/120-600/s |
120x600 |
Top banner, left of the information column |
660 |
call |
|
main/mid/640-40/s |
640x40 |
Middle banner, below the "Financial News" headlines |
640 |
call |
|
main/mid/120-60/s |
120x60 |
Middle banner, right of the information column |
400 |
call |
|
main/mid/600-60/s |
600x60 |
Middle banner, below the "Financial News" headlines |
600 |
call |
|
main/mid/120-300/s |
120x300 |
Middle banner, left of the information column |
480 |
call |
|
main/mid/640-40/s |
120x300 |
Middle banner, below the "Comments" headlines |
500 |
call |
|
main/top/468-60/s |
468x60 |
Bottom banner |
400 |
call |
|
sec/top/468-60/s |
468x60 |
Top banner, all internal pages available for free access |
470 |
call |
|
sec/top/234-60/s |
234x60 |
Top banner, above the "Financial News" headlines, all internal pages available for free access |
470 |
call |
|
sec/top/120-300/s |
120x300 |
Top banner, left of the information column, all internal pages available for free access |
500 |
call |
|
sec/mid/600-60/s |
600x60 |
Middle banner, below the "Financial News" headlines, all internal pages, available for free access |
550 |
call |
|
sec/mid/88-31/s |
88x31 |
Middle button, left of the information column, all internal pages, available for free access |
200 |
call |
|
sec/mid/120-600/s |
120x600 |
Middle banner, right of the information column, all internal pages, available for free access |
530 |
call |
|
sec/mid/640-40/s |
640x40 |
Middle banner, below the "Special reports" headlines, all internal pages, available for free access |
400 |
call |
|
sec/mid/124-240/s |
124x240 |
Middle banner, left of the information column, all internal pages, available for free access |
530 |
call |
|
vote/top/120-60/s |
120x60 |
Survey sponsor 1. Sponsor survey question placement (the survey question must be approved by the editor of K2Kapital) 2. Button 120х60 on the questionnaire page 3. Banner 234х60 on the survey results page |
250 |
n/a |
All the abovementioned banner sizes could be modified depending on Customer requirements.
One-day placement could be ordered only for the current calendar week.
Standard Contract Terms
· Minimum contract amount – USD 200 (USD 90 for fixed placements, main page, one day)
· Placement of ads is subject to 100% prepayment.
Special Formats
· For flash banners, standard sizes, placement rates are increased by 20%
· Placement rate for active rich-media advertising ( including pop-up, pop-under, opening, interactive, etc. banners) – USD 50$ per 1000 exposures.
· Placement rate for text strings, main page – USD 50 per week (up to 100 characters).
Technical Placement Conditions
· Standard formats: GIF/JPEG; 234x60 pix and 125x125 pix – up to 12Kb.
· The advertiser gets free online access to the statistics on site visitors. For all types of placements, rotation of several banners is possible.
Targeting – Internal Pages
· The "News and Comments" section includes the following subsections: Financial News, Special Reports, Economics Reports, Daily Summary, Leading Broker Reviews.
· The "Analytics" section: Analytical Reviews, Investment Funds, Forecasts and Recommendations, By the Way, K2kapital-Review
· "Tools", "Services", "Training", "Project Information" sections: Markets, Issuer Information, Rating Changes by Analysts, Investment Calendars, К2К Top 20, К2К Top 300, Advertising, Subscription, Training, Glossaries, Tests, Recommended Sources, Useful Resources, Mission, Copyright, Site Updates, vacancies available at K2Kapital, K2Kapitalists joking
Additional Terms
This document is not a public offer. K2Kapital reserves the right to refuse to place advertisement without explanation.
The advertisement submitted for placement must comply with the Russian and International Law. The advertiser is responsible for credibility of the ads.
For additional information, contact the Advertising Department, K2Kapital:
e-mail mail@k2kapital.com
phone/fax +7 (495) 585-07-63
Appendix 1.Standard Placement Chart, Main Page.

Appendix 2.Standard Placement Chart, Main Page.

Appendix 3.Standard Placement Chart, Main Page.

Appendix 4.Standard Placement Chart, Main Page.
